For us, being away from the resort areas of Port Alcudia / Alcudia was a priority. We loved our evenings sat on our balcony with a sea view and cocktails and the peace that comes from being away from the hustle and bustle of the shopping areas.
The cook needs to learn that some English people do speak Spanish, so when makes up her own version of cocktails and comments to her colleagues that the we don't know any different is not as funny as she thinks. Her generosity with the free pouring of booze makes up for her rudeness... Kinda. Breakfast is good value for money, but don't expect hot fried eggs, or a full cup of anything to drink.
The apartment was clean, tidy and well equipped, even if it took us 4 days to find the kettle. turns out it's worth forcing that one cupboard door that doesn't open.
Shower was great, although I'd say the hose and head are ready for an upgrade in apt 105.
Overall great value for money and we intend to return, but will be upgrading to a villa for the late evening sun that the apartments don't get.